BLENDING STRATEGY WITH CREATIVE
In order to cut through the noise we need to have an in-depth audience understanding. We offer audience segmentation and analysis, or if that is something you already have, we take a deep dive to really understand your audience and what makes them tick.
Our creative approach is underpinned by knowing your audience, and finding an idea that really makes the film/campaign sing. Clear consistent messaging that runs through the creative, and strategy for a highly targeted campaign based on insights from your brief.
It’s vital to have an in-depth audience understanding. Finding exactly what makes your audience sit up and pay attention. This means tailoring content to the most relevant platforms. And making sure money isn’t wasted on same-old content.
It’s then crucial to blend creative with strategy. Cutting through the noise is about finding that big idea that underpins everything. And working with the best Creative Directors to make sure the content truly resonates with the audience.
BBC3 VIRAL VIDEO
Online film with 68 million views, the culmination of a campaign series of films for The Flying Seagull Project.
HISTORIC CLIMATE FUND
Creative campaign for The Climate Vulnerable Forum the helped create a fund for climate vulnerable countries at COP 27
Fundraising and awareness films for different Shelter teams to support them in their fight to end the housing emergency.